Why the 6% Commission Model Is Collapsing

For decades, real estate has been built around a commission structure that no longer matches how people buy and sell homes.

What once made sense in a paper-driven, information-scarce world is now creating confusion, misalignment, and unnecessary cost.

The incentives are broken

Traditional agents are paid based on transaction size — not clarity, quality, or outcomes.

That means:

• Buyers often feel rushed
• Sellers feel pressured
• No one truly feels in control

Information is no longer scarce

Buyers can already find:

• Homes
• Prices
• Comparable sales
• Market data

Yet the process still requires a middleman to interpret and move things forward — often inconsistently.

The process is confusing by design

Most people don’t know:

• What’s actually negotiable
• What steps matter (and which don’t)
• Who they’re waiting on at each stage
• Whether they’re “doing it right”

That confusion isn’t accidental — it’s a byproduct of a system built on opacity and dependence.

Costs have outpaced value

Paying tens of thousands of dollars for guidance that varies wildly by agent no longer feels justified — especially when most buyers just want:

• Clear explanations
• Calm guidance
• Confidence they’re not missing anything

The shift is already happening

Consumers are demanding:

• Transparency over pressure
• Guidance over gatekeeping
• Flat, predictable pricing
• Control over their own decisions

The industry is changing — not because people hate agents, but because they want a better way.

Just Jess exists because the model needs to change

Just Jess replaces commission-driven incentives with clarity-driven guidance.

No pressure.
No commissions.
No confusion.

Just a calm, intelligent agent guiding you through the entire journey — step by step.