Most buyers assume the list price tells them what a home is worth.
It doesn’t.
In reality, pricing a deal is about leverage, context, and risk — not just comps or asking price.
Homes are often priced to:
That price may be intentionally high, intentionally low, or strategically vague — and rarely reflects the “right” number.
Two homes can look similar on paper but differ dramatically in:
Without context, comps can mislead more than they help.
Price is only one lever in a deal.
Earnest money, closing timelines, contingencies, and flexibility can dramatically change how attractive an offer is — sometimes more than money itself.
Most buyers are never shown how to use these levers strategically.
Good deal pricing considers:
This nuance is rarely explained.
Inspection exposure, appraisal gaps, financing friction, and resale risk all affect what a home is truly worth to you.
Ignoring risk doesn’t make it disappear — it just shows up later as stress, delays, or regret.
Just Jess doesn’t just show numbers — she explains them.
She breaks down:
So you’re not guessing.
You’re deciding with clarity.