What “Market Value” Really Means (And Why It’s Misleading)

Market value sounds objective — like a single, correct number.

In reality, it’s one of the most misunderstood concepts in real estate.

Market value is not what a home is worth.
It’s what someone recently paid for something similar, under different conditions.

Two buyers can look at the same house and reach different conclusions — and both can be right.

That’s because:

• Market conditions change quickly
• Financing situations differ
• Risk tolerance varies
• Timing and competition matter

Traditional agents often treat comps as the final answer. Jess treats them as one input.

Jess explains:

• How to read comps without overreacting to outliers
• Why recent sales matter more than older ones
• How condition, location nuances, and financing terms affect value
• When market value should be challenged — and when it shouldn’t

Instead of asking “What’s the market value?”, Jess helps buyers ask a better question:

Is this a strong deal for me, given my goals and comfort level?

That shift alone prevents a huge amount of buyer regret.